Hannah Whitehouse is Co-Founder of Raconteur, an enrichment company operating at the intersection of guest engagement, storytelling, and revenue activation. With over a decade of experience in global cruise retail, including senior leadership roles across leading concessionaires, Hannah has worked across multiple cruise lines driving performance, leading teams, and delivering high-impact onboard initiatives. Her background is rooted in commercially driven retail, with a strong focus on guest behaviour, conversion, and experience design. She founded Raconteur to challenge traditional enrichment models—transforming passive programming into immersive, story-led experiences that drive traffic, engagement, and spend across the ship. Today, she partners with cruise lines, brands, and operators to create activations that connect guest experience directly to commercial performance, positioning enrichment as a powerful revenue-generating tool.