Anthony Richards is a cruise industry leader of over 23 years, starting his career onboard ships, becoming a Cruise Director, then transitioning shoreside with a major cruise line in Hotel Operations,  to now specialising in guest experience, sales optimisation, and onboard retail experiences across global cruise lines with the leader in cruise retail, Starboard Group. He has driven performance across luxury and premium categories while leading high-impact retail activations and new initiatives like the Luxury Influencer program - designed to elevate engagement, conversion, and create unforgettable guest experiences.