Effy was founded in New York City, in 1979 by Mr. Effy Hematian and is renowned for creating jewelry with exquisite workmanship, vibrant energy and a passion for innovation. Effy’s commitment to the highest standards of artisanal and manufacturing excellence is infused into all aspects of EFFY’s business and culture. Today, EFFY Jewelry is the cruise industry’s leading fine jewelry retailer, featured on over 125 ships, in 25 ports globally, and is constantly innovating to expand its reach into other duty-free categories, allowing for a fresh and curated experience when shopping in cruise retail.